Okay... I've given up on Win 7 path... didn't feel like I was getting anywhere, so over on Ubuntu 11.10 now and making tentative progress...

Installed the FTDI drivers and OpenOCD via Ubuntu Software Centre, and used apt-git for some of the supporting files like libusb, ftdi_eeprom and libconfuse. Not sure if I've installed just the packages I need, but I'm following at least two sets of instructions, cause everything I can find about debricking is either out of date or has multiple methods to use. Rather frustrating. Admittedly, my linux prowess is increasing... almost rank n00b.
I think I haven't bricked the SheevaPlug, cause the more I learn about it, the more I see it's built to withstand screw-ups like flashing the wrongly named boot image

. JTAG provides latitude for fixing things deep down.
Getting to the question, since I'm getting stuck on openocd. I've got uboot.bin in openocd's directory, along with the sheevaplug.cfg file (have tried the original and Evan Black's updated version on pastebin). I navigate a terminal to sheevaplug-installer-v1.0/uboot/openocd directory containing the sheevaplug.cfg file, but when I run;
$ openocd -f sheevaplug.cfg -c init -c sheevaplug_reflash_uboot -c exit
I'm getting the following output:
brett@eeeBox:~/sheevaplug-installer-v1.0/uboot/openocd/config$ openocd -f sheevaplug.cfg -c init -c sheevaplug_reflash_uboot -c exit
Open On-Chip Debugger 0.5.0 (2011-08-26-10:27)
Licensed under GNU GPL v2
For bug reports, read
http://openocd.berlios.de/doc/doxygen/bugs.htmlInfo : only one transport option; autoselect 'jtag'
2000 kHz
trst_and_srst separate srst_gates_jtag trst_push_pull srst_open_drain
adapter_nsrst_delay: 200
jtag_ntrst_delay: 200
dcc downloads are enabled
Warn : use 'feroceon.cpu' as target identifier, not '0'
sheevaplug_load_uboot
Info : clock speed 2000 kHz
Info : JTAG tap: feroceon.cpu tap/device found: 0x20a023d3 (mfg: 0x1e9, part: 0x0a02, ver: 0x2)
Info : Embedded ICE version 0
Info : feroceon.cpu: hardware has 1 breakpoint/watchpoint unit
target state: halted
target halted in ARM state due to debug-request, current mode: Supervisor
cpsr: 0x000000d3 pc: 0xffff0000
MMU: disabled, D-Cache: disabled, I-Cache: disabled
feroceon.cpu mww address data [count]
mww ['phys'] address value [count]
Runtime Error: sheevaplug.cfg:34:
in procedure 'sheevaplug_reflash_uboot'
in procedure 'sheevaplug_init' called at file "sheevaplug.cfg", line 106
in procedure 'mww' called at file "sheevaplug.cfg", line 34
Any ideas on what I'm doing wrong?